How Power Digital Helped Victrola More Than Double Their Online Revenue in a Single Year

Integrated cross-channel strategy that transforms e-commerce into a viable, profitable platform

As a seasoned marketeer, Tim had plenty of experience contracting with, and working for, digital marketing agencies. But he’d always found them to be one-dimensional; an expert in one niche, but not across the board.

So it was a pleasant surprise when he discovered Power Digital, a cohesive agency dedicated to providing 360-degree digital support.

“Straight away, I could see they were strong in all the different facets of digital marketing—a top-to-bottom full-service symbiotic partner—which is really rare in my experience,” said Tim.

What also caught his attention was Power Digital’s focus on ROI, right from the get-go. 

“I’d never seen a digital agency so focused on the investment return on your spend,” he said. “That piqued my interest and then the more I talked to them, the more I learned about their focus on profitability.” 

Tim selected Power Digital as his new partner to help steer his e-commerce success. 

Power Digital then created an integrated, cross-channel digital strategy for Victrola, encompassing:

• Email marketing—Power Digital creates automated campaigns for customers and prospects that increase their presence in inboxes, as well as running the daily testing, analysis, and optimization needed to build customer data and increase sales.
• Content creation—Power Digital’s copywriting team applies its writing wizardry across blog posts, landing pages and more to create a compelling and consistent online voice and identity for the brand.
• SEO—Power Digital evaluated Victrola’s existing SEO performance both on and off site and created a new SEO roadmap that drives more traffic their way.
• Organic social—Power Digital creates eye-catching, shareable posts that help build long-term relationships and a community feel with customers and prospects.
• Paid social—Power Digital creates paid campaigns that helped Victrola learn more about their ideal target audience and then zero in on them to drive more conversions.
• PPC—Power Digital provides pay-per-click ad campaigns, using detailed keyword analysis and constant testing and improvement to ensure Victrola gets more results, and more revenue.
• Amazon marketing—Power Digital helps Victrola optimize its Amazon strategy and stand out from the competition on the highly competitive platform.
• Affiliate marketing—Power Digital introduced affiliate marketing, where selected online partners receive commission on sales they refer. This has proved a cost-effective way to capitalize on existing loyal users and reach new partners interested in promoting their brand.

Tim loves the fact that none of these services are delivered in silos. Instead, teams work in close synergy to make sure any discoveries or opportunities are fully leveraged—and no opportunity for better ROI is missed.

“Everyone is super energized and when we meet, everyone’s there. There’s the email person, paid search person, affiliate person, content person… No one comes and goes. It’s all one big meeting,” said Tim.