Get actionable CRO strategies that make customers stay, care, click, and convert.
Make your marketing dollars matter with conversion rate optimization tactics that turn interest into returns.
All your hard-earned traffic is wasted effort if it doesn't convert.
ROI doesn’t come from paid ads, social media, or SEO. It comes from making the sale.
If there’s a chasm between your traffic and conversion numbers, CRO closes it. That’s why Power Digital makes CRO a top priority in your overall marketing strategy – even if it’s not within scope.
From landing page copy to call-to-actions, we craft a smooth and persuasive customer experience that stops leads from leaking out of your funnel.
Eliminate Customer Apathy
See Undeniable ROI
Optimize Marketing Efforts
"Power Digital is a true expert in their industry. Their custom reporting capabilities enable NAPS to track our progress and quantify the results of their work.
From SEO/SEM, content creation, website design and development, social media and PR/outreach, Power Digital is a true expert in their industry."
Obliterate the divide between traffic and revenue with CRO processes proven to work.
Our approach to CRO takes your entire sales funnel into consideration and doesn’t stop until you see significant ROI.
Heatmap Analysis
In-depth data analysis that pinpoints the holes in your funnel.
Tested CRO Strategies
Proven onsite fixes from copy to design to CTAs and more.
Experimentation And Tweaks
Continuous A/B and multivariate testing that drives better results with each iteration.
Frequently Asked Questions about CRO
What tools do you use for CRO?
We have a powerful suite of CRO tools that help us measure and evaluate the performance of your site. First, we start with Lucky Orange which provides dynamic heatmaps, session recordings, form analytics, and conversion funnels. This helps us visualize what is working on your site and what is not so we can develop a customized action plan. As we begin to implement and test changes, we rely on VWO for A/B testing and analysis tools. Continued use of these tools helps us to monitor progress on your site and ongoing improvements.
What is a CRO audit?
A CRO audit is a thorough examination of your website’s current metrics and performance when it comes to conversion rate and user behavior. We will start by developing a deep understanding of the unique goals for your website and business. Whether that is sales, registrations, or applications having clear goals is critical to CRO. With these goals in mind, we will identify all the relevant sources of data and pull them together for analysis. The results of this process will help us determine where and what improvements need to be made in order to increase conversions on your site.
What is A/B (split) testing?
A/B testing, or split testing as it is often called, is the process of comparing two versions of a website or content against each other in order to determine which one performs better. In essence, it is an experimental process to help us determine which decision will be more impactful to your customers. Such a comparison may be made between your current site and new versions or between two completely new versions. We can utilize A/B testing for content and messaging, design elements, or even the input fields on your forms. This type of testing allows us to fine-tune generally understood best practices to your specific website.
What is a good conversion rate for my website?
When it comes to conversion rates, the standard of good will vary depending on the type of website you run, your industry, and what your conversion actually is. Generally speaking, a strong conversion rate is usually upwards of 10%. But some industries or conversions are harder to be successful in so the average conversion rate is much lower while others are higher. At Power Digital, we have access to industry standards and know what a good conversion rate would be for each site we work with. As part of your CRO audit, we can tell you what your conversion rate currently is and what it should be.
How many tests do you run at once?
We technically have the ability to run multiple tests at the same time, but that isn’t always a best practice. For example, running two or three A/B tests at the same time could complicate the results and make it difficult to decipher which change actually had the strongest impact. However, running multiple tests at once allows us to evaluate changes quickly and see results faster. We work with each of our clients to evaluate the best option for their website based on our analysis of the improvements that need to be made. Working together, we will determine the best approach.
What website elements do you A/B test?
The list is truly endless when it comes to the elements you can A/B test on a website. Everything from design and user experience to the actual content and pricing models can be tested. Some of the most common things to test include fonts, colors, calls to action, the positioning of elements on the page, free trials, short versus long copy, videos, navigation, and form fields. When you work with Power Digital, we’ll use our team’s expertise to determine the tests that are most crucial for the success of your site. Then as we begin to see your conversion rate increase, we will move onto testing tertiary elements to fine-tune your site.
How many visitors does a site need to run A/B tests?
Unfortunately, there is no magic number that we can give you. Without getting too technical, the number of visitors needed depends on a calculation of what will be statistically significant. This calculation is done using your current conversion rate, the desired improvement, the number of combinations within the test (see above), your average number of daily visitors, and the percentage of visitors that will be included in the test. Sounds like a lot! Thankfully, when you work with Power Digital we take care of all that math for you.
"The addition of Power Digital has had a marked impact on our online presence and the strategies we use to reach our guests.
Their team has truly become an extension of our own and we’re able to work hand-in-hand to achieve our marketing objectives."
"Power Digital Marketing has been invaluable partners in growing our business. We have found their combination of technical expertise, strategic vision, and excellent customer service is a rare combination for a digital agency. We look forward to continuing to grow with their help."
"They not only bring great strategies to the table focused around growing our businesses but also execute from A to Z and follow through on those initiatives allowing us to move fast and have experts across all aspects of our marketing."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Here are the steps we take to turn apathetic visitors into voracious buyers:
Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
After we’ve painted a picture of current obstacles and missed opportunities, we craft a roadmap of solutions to reach your goals.
Your strategy is customized across digital marketing channels for a full, holistic approach.
Now it’s time to buckle in and start executing.
You’ll be kept up to speed on our progress as well as results during monthly, weekly, and day-to-day meetings and check-ins.
The first foundational changes set the stage for future A/B testing.
While you enjoy the increased cash flow, we start tweaking and testing to find new ways to make it torrential.
Get your free, no-strings proposal audit that other CRO agencies would bill for.
Scroll Percentage
to measure website visitor interest through scroll depth.
CTAs and Forms
to ensure leads aren’t quitting before they start.
Messaging
to see whether your copy makes leads care or click off.
Mobile Optimization
because most of your customers see your site on their phones.
Layout and Navigation
to ensure your site isn’t a confusing maze to customers.
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