TikTok ads and marketing to fuel your growth engine
Connect with your audience on the fast-growing platform through high-quality content and smart measurement that drives results.
Through a curated approach to content strategy aligned with your business plan, we develop bold content & video, develop & manage powerful influencer partnerships, manager your community and activate stories through paid media, expanding your reach.
And, for each piece of content created, we’ll help you make it go further across channels, extending into YouTube Shorts, Instagram Reels, advertising, your website, email and beyond.
The brands that are mastering the TikTok algorithm are not only running a data-backed paid TikTok influencer marketing campaign strategy, they are also posting frequently on their organic pages, refreshing creative across paid campaigns on a frequent basis, and leveraging content creators for user-generated content.
Power Digital’s TikTok offering breaks down barriers between the organic page, influencer marketing, and paid media through refreshing, consistent creative driven by content creators representing your user generated content.
Across Power Digital clients who are executing this full-funnel TikTok marketing strategy, we see on average of 1-9x incremental return on investment.
*based on a modeled ROAS analysis.
TikTok Marketing Strategy & Analytics
TikTok Media Buying & Creative
TikTok Content
Influencer Marketing
Organic Social Management
With over 1 billion active users, now is your moment to build a powerful brand voice on TikTok
Through authentic, thoughtful, and engaging creative, our organic TikTok marketing campaign strategies tap into viral trends and audio to maximize organic reach. Our content creation strategy includes allocation for pre-planned and viral content—to ensure we can jump in quickly on the platform’s biggest moments––while staying true to brand initiatives and storytelling.
Through thoughtful community activation, we continue to build relationships with users through relevant hashtags and outbound conversations with your community, complimentary brands, and existing and prospective customers. Paired with Spark Ads and Influencer initiatives, our tailored TikTok digital marketing campaign strategies provide a full circle, engaging experience for brand advocates, endless scrollers, and beyond.
Thoughtful Virality
We stay on top of trends so you don’t have to, maximizing on your products and packaging for peak recognition.
Strategic Production
Our strategists provide in-depth concept planning for each video, ensuring real content that’s on brand, too.
Unique Creative
Our team of creators develop assets that are true to the brand and relatable for our target consumers—think UGC, but we own the story.
Building Connections
By inspiring activity and conversations, we support building unique relationships on the platform with other brands, customers, and followers.
Maximize the user and brand experience through influencer marketing.
TikTok estimates that by 2025, 54.9% of marketers will be utilizing TikTok influencers. To date, we’ve already seen brands utilizing TikTok influencers to generate a significant lift in brand recognition and sales. By leveraging an influencer’s audience, influencer marketing strengthens brand awareness and enables Spark Ads, which is TikTok’s top-performing ad format within the platform.
Vivid Storytelling
We know how to tell your story so creators can optimally impact your campaigns and build lasting buzz.
Strategy
Our team is adept at identifying how and who is best positioned to create relevant, trending content that stands out in a crowd.
Industry Knowledge
Our team has been at the forefront of evolving influencer and digital strategy in the ever changing world of social media.
Measurement Tools
We utilize measurement, tracking and reporting tools to maximize impact and insight mining to comprehensively understand performance.
“The results have been incredible. With Power Digital, it feels like they’re in our trench, supporting and understanding us. They’re like a partner and mentor in helping us get where we want to be.”
"First and foremost, they focus on your ROI. Rare is the agency that when you ask them to give you an estimate of the impact of their SEO efforts, will actually give you a percentage increase forecast and then proceed to exceed it.”
“PDM has been the center of our digital transformation. We went from a start-up to a global solution, and they played an integral role in all aspects of that growth. They support us in digital marketing, SEO, content strategy, Social Media, marketing operations, UX/UI, CRO, and web development. With the support of their forward-thinking sound strategies and in-house experts, we have grown all KPIs by double and triple digits.”
Through our dedicated ad creative, leverage content that resonates with your future audience.
Our team of content creators follow social media trends to ideate upcoming concepts that are relevant for your brand and community. Whether it be the latest sound bite or trending hashtags, our team makes TikTok advertising creative that is on-brand, on-trend, and direct-response oriented.
In order to maximize user and brand experience, our team of content creators produce creative that leans heavily into the TikTok creative approach, building anticipation, appearing as native as possible, and utilizing sound.
Memorable Brand Experience
We produce creatives that are immersive, engaging, and UGC, driving brand performance and overall growth.
Interactive & Captivating
We know how to facilitate user engagement and drive increased performance through creative that engages with your audience.
Leveraging the Power of Sound
We create content with trending TikTok sounds, driving user engagement and increased performance.
Don’t Make Ads, Make TikToks
As a TikTok marketing agency, we embrace the creativity and realness of TikTok, allowing your brand to be discovered by TikTok-exclusive audiences.
Grow your brand by amplifying your voice through TikTok ads.
The TikTok ads management platform is constantly changing and evolving to better optimize your goals. As a premier TikTok agency and partner, we have access to all upcoming betas and tests so that our clients can drive results, fast. Our media buyers are constantly optimizing campaigns and audiences to make sure that we are reaching the most relevant audience. By leveraging unique TikTok ad formats, we not only target the right audience for your brand, but create an immersive experience for your audience, driving upticks in your brand’s business-wide performance.
Analysis
Depending on your brand’s overarching business goal, we craft and execute expert strategy, helping your brand achieve optimal performance.
Strategy
Considering the competitive landscape and strategic opportunities, we craft and execute expert strategy curated to your goals.
Creative Implementation
We leverage unique TikTok formats, such as Spark ads, which drive deeper engagement through an authentic integration.
Resources
Through our partnership with TikTok Israel, we not only have access to exclusive betas, but we also work hand-in-hand to provide you with the most effective TikTok strategy.
Frequently Asked Questions about TikTok Marketing
What is a TikTok agency?
A TikTok Ads agency is an organization that helps businesses reach their goals by leveraging the potential of this growing social platform. Through creating tailored campaigns and strategies, TikTok agencies strive to deliver maximum ROI and engagement with customers. By analyzing audience trends and preferences, agencies can develop campaigns that resonate with the target demographic while remaining on-brand. In addition to crafting campaigns and developing content creation strategies, many agencies offer services such as influencer management and analytics.
Why should I advertise on TikTok?
TikTok is a popular social media platform with over 1 billion users worldwide, making it an ideal platform for companies to advertise on. The app offers various types of content formats, including short-form videos, audio snippets, photos, text, polls, and hashtag challenges, allowing companies to create appealing ads that will engage their target audience. With the right strategy in place, businesses can quickly increase their visibility, attract customers, and boost brand awareness.
In addition to reaching a large and diverse audience, advertising on TikTok also gives companies access to detailed analytics that allow them to track the success of their campaigns. By monitoring metrics like views, engagement rates, likes, and comments, brands can easily evaluate the effectiveness of their campaigns in reaching their target audience and making an impact with consumers. This information is useful in helping marketers optimize their campaigns and better reach potential customers with tailored messages that resonate with them.
How do TikTok Ads work?
TikTok Ads is a pay-per-view platform that allows advertisers to target their message to specific users based on age, location, and interests. Advertisers can choose between six different ad formats—branded hashtag challenges, branded effects, sponsored lens campaigns, in-feed native video ads, top view ads, and branded effects carousel—which enable them to engage with their audience in different ways.
The second element of TikTok Ads is audience targeting. Advertisers can segment custom audiences based on age, gender, interests and more, giving them the ability to laser focus on who they are marketing their product or service to. With such precise targeting capabilities combined with a unique selection of ad formats and creativity from content creators, TikTok Ads has been known to be one of the most effective social media marketing and advertising platforms for reaching Gen Z and millennials.
How do I know TikTok is right for my company?
The first thing you should consider before spending time and money on a TikTok ad campaign is the demographics of the platform and whether they align with your target audience. It is also important to research whether your target audience is already active on TikTok and engaging with brands. If your competitors are seeing success on the platform, it may be beneficial for you to join them and take advantage of the same opportunities. If they are not experiencing success, it may be an indication that a TikTok campaign isn’t right for your company at this time, or it could be an opportunity to be the first in your industry on the platform.
Who uses TikTok?
According to Statista, most TikTok users are between 18 and 24 years old, with 42% of all users falling into this age group. In addition, 31% of TikTok users are 25-34 years old, 13% are 35-44 years old, 7% are 45-54 years old, and 4% are 55+ years old. Therefore, it’s clear that younger generations make up the majority of users on TikTok.
How does TikTok’s algorithm work?
At the core of TikTok’s algorithm is its recommendation engine. The engine looks at what videos users watch, how they engage with them, and other factors to identify trends in content that will keep people watching. It then uses these insights to suggest relevant content tailored to each individual user’s interests.
The algorithm also incorporates feedback from users themselves in the form of likes, shares, comments, and more. As users interact with content, the algorithm pays attention to which videos they like and share so it can further refine its recommendations. This creates an even more personalized viewing experience for users and ensures that brands have access to highly targeted audiences for their ads and sponsored content.
Finally, TikTok leverages artificial intelligence (AI) technology to improve its algorithms over time, helping the platform better understand user behavior and provide even more accurate content recommendations for viewers.
