Assisting a Natural Food Company Expand to a Broader Audience

Over the span of six months, our PR team created pitches to target as many verticals in the food space as possible. We pulled media lists targeting recipes, paleo, gluten free, baking, fitness, organic and healthy living blogs. We pitched the client’s blog content, quizzes, and awesome product line. One of the great benefits of having an active and informational blog is having the ability to offer the content as a resource to bloggers and editors.

When evaluating the types of blogs and outlets we wanted to reach out to, we take a look at a number of metrics to ensure that we would see success. We take into account the relevancy, domain authority of the blog, as in how trustworthy and strong it is in comparison to other websites, the trust flow of the outlet, and the volume of monthly traffic. We also confirm that the outlet is a great representation of the brand and is a medium in which we would be proud to be showcased. We want to be targeting hyper-relevant blogs where our client would be a great fit, as well as ensure the outlets we are working with are not flagged as toxic in any way in the eyes of Google. When assessing domain authority, we take into consideration the domain authority of the client, and target blogs and outlets with comparable or higher domain authorities.

We conducted outreach consistently each month and coordinated with bloggers and editors to facilitate having product delivered and answer any questions along the way.