An Innovative YouTube Advertising Agency
Billions of YouTube Users Are Plugged in and Ready to Listen
Youtube advertising to reach new customers and nurture prior site visitors
A shift in how people view media has occurred over the past decade and reaching your target market and relevant audiences is easier than ever. Viewers spend less time watching traditional television and more time watching online video platforms such as YouTube — allowing you entry into an advertising space that was cost-prohibitive in the past.
YouTube has 2 billion logged-in monthly Youtube users. YouTube is the second most-visited site after Google. People upload 500 hours of video every minute.
Seventy-three percent of adults in the U.S. use YouTube. Over 70% of YouTube views are on mobile.
YouTube users are highly engaged, watching an average of 1 billion hours of video every day.
YouTube is the second most-preferred platform for watching video on TV screens among 18-to-34-year-olds.
"Their team really is an extension of our marketing department.
We have worked with Power Digital for several years and they have proven over and over again to be a reliable digital marketing partner. Their team really is an extension of our marketing department and always put our needs and best interest at the forefront of their decision making."
Why advertise on YouTube?
Video is becoming the preferred form of content for many people. Six out of 10 viewers would rather watch online videos than television. By 2022, it’s estimated online videos will make up over 82%of all consumer internet traffic — a jump that is 15 times greater than what was happening in 2017. With 73% of U.S. adults watching YouTube, it’s easy to see why this is a critical place to consider investing your advertising dollars.
Previously, advertisers wanting to reach television viewers had to purchase expensive ads costing upward of $100,000for a 30-second spot. Television viewing today is rapidly decreasing, while YouTube viewing is rapidly increasing. The world watches over 1 billion hours of YouTube video a day. Plus, those watching YouTube video ads are 23 times more likely to visit or subscribe to the company’s Youtube channel, share that video or watch more from that brand.
Frequently Asked Questions about YouTube Advertising
Is YouTube advertising cost-effective?
YouTube advertising is a form of pay-per-click advertising, which is extremely cost-effective. You can choose exactly how much you’re willing to pay when somebody clicks and set up a predetermined budget.
How does targeting work with YouTube advertising?
YouTube allows you to define a clear target audience with criteria such as demographics, topics of interest, customer match and more. Plus, you can use the “similar audiences” feature, which allows you to find target users similar to those who are already showing interest in your Youtube video ads.
How do we know that YouTube advertising is working?
YouTube advertising comes with robust Youtube analytics that allows you to clearly view marketing campaign results. You can track views as well as cost and budget details based on your specific YouTube advertisements.
How quickly can I expect to see results?
A benefit of advertising with YouTube is the potential for fast results. YouTube has over 2 billion monthly users, allowing you to get your ad in front of a massive but targeted group of viewers. As a result, you can capture more clicks, website traffic and sales conversions.
What is the benefit of using a YouTube advertising agency
YouTube advertising can be highly effective, but if you haven’t used it before, there is a learning curve. You need to know what marketing strategy will generate the greatest return on investment, and a Youtube ads agency can leverage years of experience to help you arrive at that goal faster.
"The addition of the Power Digital has had a marked impact on our online presence and the strategies we use to reach our guests. Their team has truly become an extension of our own and we’re able to work hand-in-hand to achieve our marketing objectives."
"They speak Google as my General Manager likes to say. Our success in organic and paid search this past year is undoubted."
"One of the great things in working with Power is that you're our trusted partner in all of this. You guys have always been really innovative. You push for innovative thinking and strategic thinking."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
How do I get started? Are you ready to get started advertising with YouTube? Here is our approach to getting noticed fast and driving more results.
Before a contract is ever signed, we spend time getting to know your business through a detailed analysis of your advertising marketing strategy. We provide an in-depth report of what’s working and what isn’t and the opportunities we’ve found that could be tailored to your specific business.
Once your appraisal is complete, we start mapping a plan of attack for getting the best return on investment from YouTube advertising.
Our approach is backed by years of experience and research into your specific industry, target audience and niche.
Once we’ve laid the critical foundation, it’s time to implement your personalized YouTube advertising campaign strategy and start driving more results to your business.
After we’ve implemented your YouTube advertising campaign, we’ll carefully track the results. We’ll monitor success, adjust as needed and brainstorm how to take your success to an even higher level. We’re always looking for ways to maximize the performance of your Youtube ad campaign.
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