{"id":8882,"date":"2021-05-12T04:13:02","date_gmt":"2021-05-12T11:13:02","guid":{"rendered":"https:\/\/powerdigitalmarketing.com\/?p=8882"},"modified":"2023-02-26T20:42:02","modified_gmt":"2023-02-27T04:42:02","slug":"anatomy-of-an-email-101-a-full-guide","status":"publish","type":"post","link":"https:\/\/powerdigitalmarketing.com\/blog\/anatomy-of-an-email-101-a-full-guide\/","title":{"rendered":"Anatomy of an Email 101: A Full Guide"},"content":{"rendered":"

Email is one of the most ubiquitous digital communication methods used in business. And when it comes to marketing, few channels are as effective. Many companies have now discovered why email marketing is important<\/a>.<\/span><\/p>\n

A 2019 DMA study found that it has the highest ROI of all marketing channels, paying back $42 for every dollar spent.<\/span> But to get the most value out of every email, it must be carefully crafted to stand out. Some companies opt to hire firms that offer <\/span>email marketing services<\/span><\/a>, while some do themselves.\u00a0<\/span><\/p>\n

By understanding the key elements that make up an email\u2019s envelope and body content, you can create personalized emails that land.<\/span><\/p>\n

Want to find out more about the anatomy of an email? Here\u2019s a complete guide.\u00a0\u00a0\u00a0<\/span><\/p>\n

What Makes Up an Email?<\/strong><\/h2>\n

To understand how something works as a whole, you need to break it down into its parts. And for emails, there are two significant components to consider:<\/span><\/p>\n

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  1. Envelope<\/b> \u2013 The part of an email message visible in the inbox prior to being opened and read.\u00a0<\/span><\/li>\n
  2. The body content<\/b> \u2013 The meat of the email, which contains the message and is visible after being opened.\u00a0<\/span><\/li>\n<\/ol>\n

    Checking an email template from email testing tools<\/a> will help you identify the parts easier.\u00a0\u00a0<\/span><\/p>\n

    Email Anatomy: The Envelope\u00a0<\/strong><\/h3>\n

    There are many types of emails. This includes promotional emails, personalized emails, welcome emails, and many more. However, the first challenge with any kind of email, especially a cold email, is to entice the recipient to open it. Readers use the envelope content as the first screening method for whether or not to click through or simply send the message to the trash or spam files.<\/span><\/p>\n

    Although it depends on the email client, most will include:<\/span><\/p>\n