{"id":4114,"date":"2019-12-12T00:00:00","date_gmt":"2019-12-12T08:00:00","guid":{"rendered":"http:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/"},"modified":"2020-05-22T13:43:44","modified_gmt":"2020-05-22T20:43:44","slug":"youtube-stories-what-are-they-how-to-use-them","status":"publish","type":"post","link":"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/","title":{"rendered":"YouTube Stories: What Are They &#038; How to Use Them"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Recently, YouTube\u2014in a challenge to Instagram and Snapchat\u2014threw its hat in the \u201cStories\u201d ring and released its own version of the <\/span><a href=\"https:\/\/powerdigitalmarketing.com\/services\/organic-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">social medi<\/span><\/a><span style=\"font-weight: 400;\"><a href=\"https:\/\/powerdigitalmarketing.com\/services\/organic-social-media\/\" target=\"_blank\" rel=\"noopener noreferrer\">a<\/a> feature. Although it\u2019s still in Beta, it has some new features that will make it stand apart from the Social Media platforms, all the while providing content creators the ability to engage their channel and audience without needing to post a new YouTube video.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Naturally, this can be yet another marketing tool for businesses, influencers, or content creators. So, what do you need to know? Below we\u2019ll discuss the ins and outs so you can take advantage of this new avenue for reaching an audience.\u00a0<\/span><\/p>\n<h2><strong>What are YouTube Stories?\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Last year, YouTube announced its own take on the Stories feature and allowed a few early adopters to give it a try. With it being <\/span><a href=\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-launches-stories-for-creators\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">launched for creators<\/span><\/a><span style=\"font-weight: 400;\">., the early adopters included these content creators:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">FashionByAlly<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">DR Official<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cassandra Bankson<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">ChannelFrederator<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Originally, titled \u201cReels,\u201d YouTube sought to differentiate their spin on the familiar format by adding a few key differences. <\/span><a href=\"https:\/\/www.theverge.com\/2017\/11\/29\/16716354\/youtube-stories-reels-feature-announced\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">The Verge writes<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">YouTube is diverging from the typical Stories formula in several ways. Most notably, video from Reels won\u2019t disappear after 24 hours or some other arbitrary amount of time. And YouTube will let users have multiple Reels \u2014 each with its own set of video uploads. That\u2019s different from Instagram and Snapchat, where your temporary posts are part of one, centralized story.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that the feature is in Beta, we have more details on what to expect. Unlike Instagram and Snapchat, which have a 24-hour watch it or lose it forever feature, a YouTube Story can last up to 7 days. It remains to be seen whether this timeline extension will be positive or negative since it may remove the audiences\u2019 drive to engage on a daily basis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So why did they decide to do this?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s all about community engagement, channel promotion, and sitewide activity. <\/span><a href=\"https:\/\/techcrunch.com\/2018\/11\/29\/youtube-rolls-out-stories-to-creators-with-over-10k-subscribers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">According to Tech Crunch:<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The idea behind YouTube Stories is to give content creators an easy way to engage with their fans and followers in between their more polished and produced video content. Today\u2019s creators are no longer simply turning a video camera on and vlogging \u2014 they\u2019re creating professional content that requires editing and a lot of work before publication, for the most part.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These stories pull back the curtain as it were, allowing content creators to reveal:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What life is like on the road<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Behind-the-scenes snippets of video creation<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Collaboration teasers\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Sneak peaks\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Upcoming videos<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It appears that YouTube\u2019s goal is to get the audience to visit the site and engage with content creators at all times and not just when a new video gets posted. Although there are some YouTubers who create videos daily, if not weekly, there are others who may go months in between posting a new video. During that hiatus, their audience is likely interacting with them on other social media platforms like Facebook, Twitter, Instagram, and Snapchat. So, by adding this feature, YouTube seeks to cut out that middleman and keep the viewers coming back daily to their platform.\u00a0<\/span><\/p>\n<h2><strong>YouTube Stories 101<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Before we delve further, there are some basic need-to-know features about YouTube Stories:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; padding-bottom: 16px;\"><b>Not Everyone Qualifies<\/b><span style=\"font-weight: 400;\"> \u2013 In order to qualify for YouTube Stories, the content creator must have a large enough following to justify the feature. In this case, a person must have a channel with 10,000 subscribers to create a story. As of now, there is speculation, but no word on whether or not YouTube will roll out the feature to the entire user base.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; padding-bottom: 16px;\"><b>Videos Last Longer<\/b><span style=\"font-weight: 400;\"> \u2013 As mentioned, YouTube Stories can last up to 7 days and are not centralized in one story; rather, they can be organized and appear in a series of stories.\u00a0<\/span><\/li>\n<li><b>Creator Tags <span style=\"font-weight: 400; padding-bottom: 16px;\">\u2013 Content creators can tag other creators within the story in order to cross-promote channels or plug a future collaboration.\u00a0<\/span><\/b><\/li>\n<li style=\"font-weight: 400; padding-bottom: 16px;\"><b>Stories Are Interactive <span style=\"font-weight: 400; padding-bottom: 16px;\">\u2013 Every Story has a comments section that allows a back and forth between creators and viewers. In addition, you can comment, like, heart and even highlight commenters. Also, to prevent trolling or inappropriate comments, creators have the ability to moderate or remove comments as they see fit.\u00a0<\/span><\/b><\/li>\n<li><b>Mobile Based <span style=\"font-weight: 400;\">\u2013 For now, this feature is intended solely for mobile. Although it may move to a desktop in the future, YouTube hasn\u2019t announced any plans to do so as of yet.\u00a0\u00a0<\/span><\/b><\/li>\n<\/ul>\n<h2><strong>Logistics<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">Naturally, you may have some questions about how this works. The following are but a few of the broader questions you might have:<\/span><\/p>\n<p><b>Where Do Stories Appear?<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/7568166?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Per YouTube<\/span><\/a><span style=\"font-weight: 400;\">: \u201cStories are on mobile only and appear on the Stories tab of your channel page. They may show on the Subscriptions feed to subscribers. In addition, all viewers may see your Stories on Home and on some watch pages.\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, when you open the YouTube app on mobile, you can click the Subscriptions icon, which will take you to a new screen that displays profile pictures. From there, you can click on the channel and watch their story. Stories that haven\u2019t been seen will have a red circle around the edge.\u00a0\u00a0<\/span><\/p>\n<p><b>Is There A Swipe Up Feature?<\/b><span style=\"font-weight: 400;\"> \u2013 No, unfortunately there is no swipe up feature at this time. Hopefully this will be implemented as the feature matures.<\/span><\/p>\n<p><b>Is It Live Videos Only?<\/b><span style=\"font-weight: 400;\"> \u2013 No, you can choose between recording a live video and uploading a video or image from your camera roll. Yes, you read that right,\u00a0images can be uploaded too!<\/span><\/p>\n<p><b>How Do You Create YouTube Stories?<\/b><span style=\"font-weight: 400;\"> \u2013 Stories are not produced in the YouTube Creator Studio, as are normal videos. Instead, you have to go to the YouTube Play App. Then, take the following steps:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Open your YouTube App<\/span>\n<ul>\n<li><span style=\"font-weight: 400;\">Tap on the camera plus icon in the upper-right part of the navigation\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tap the Story icon (round circle with a plus sign)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">From here, you\u2019ve four options<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add saved photo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Add saved video (15 seconds in length)<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Take photo<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Record video (15 seconds in length)<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once selected, you can edit videos and photos by adding:<\/span>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tags<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Filters\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Video links<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Stickers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Music<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400; padding-bottom: 16px;\"><span style=\"font-weight: 400;\">Once satisfied, click save and then post to send the story to your page.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b>How Do You See Performance Metrics?<\/b><span style=\"font-weight: 400;\"> \u2013 Although stories disappear after one week, creators have the ability to go into YouTube Studio and see comments and metric analysis for up to a month. That said, metrics can be split into two categories:<\/span><\/p>\n<ol>\n<li><i><span style=\"font-weight: 400;\">Individual story<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 To see this, open the story and look at the bottom of the player. There you will see the number of views, comments, and likes.<\/span><\/li>\n<li><i><span style=\"font-weight: 400;\">Total story<\/span><\/i><span style=\"font-weight: 400;\"> \u2013 To see the total engagement metrics, go to the Stories tab on the YouTube channel page.<\/span><\/li>\n<\/ol>\n<p><strong style=\"color: black; font-family: 'Sohne Kraftig'; font-size: 2em; letter-spacing: 0.025em;\">Why Does This New Feature Matter for Companies and Content Creators?<\/strong><span style=\"color: black; font-family: 'Sohne Kraftig'; font-size: 2em; letter-spacing: 0.025em;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This new mobile feature provides marketers, businesses, influencers, and content creators yet another avenue for user interaction. And, as we\u2019ve already witnessed, the Story feature has been a smashing hit for both Insta and Snap. <\/span><a href=\"https:\/\/blog.mynd.com\/en\/youtube-stories-for-companies\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">According to Mynd<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0Since the summer of 2016, a total of 400 million people worldwide use the Instagram Story function on a daily basis\u2026 The use of stories has increased by as much as 842% since spring 2016 with no end to this growth in sight. Stories have become increasingly functional and are now more and more integrated with advertising. One-third of the most-viewed Instagram Stories come from brands and companies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Read about these 5 brands that are<\/span> <a href=\"https:\/\/powerdigitalmarketing.com\/blog\/5-brands-leveraging-instagram-story-ads\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">leveraging Instagram story ads<\/span><\/a><span style=\"font-weight: 400;\"> to see how this feature has proven to be successful in marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Knowing this, you might wonder about the specific benefits of this new format? They include:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400; padding-bottom: 16px;\"><b>Brand Awareness And Affinity<\/b><span style=\"font-weight: 400;\"> \u2013 <\/span><a href=\"http:\/\/videonitch.com\/2017\/12\/13\/36-mind-blowing-youtube-facts-figures-statistics-2017-re-post\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Per Videonitch<\/span><\/a><span style=\"font-weight: 400;\">, there are more than a billion mobile views per day. This is a massive audience of people who are regularly on mobile and primed for brand engagement. You can tap into this massive pool of people to spread your brand\u2019s message in yet another way.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; padding-bottom: 16px;\"><b>Community Engagement<\/b><span style=\"font-weight: 400;\"> \u2013 In all likelihood, you are not adding videos to YouTube on a daily basis. This means that your audience is going elsewhere in-between posts. The story feature allows you to keep a dialogue going between you and your community, even when you don\u2019t have a long-form video to post.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; padding-bottom: 16px;\"><b>Exclusivity<\/b><span style=\"font-weight: 400;\"> \u2013 If you\u2019ve invested the time and effort to build up a YouTube presence consisting of more than 10,000 followers, you have exclusive access to features that your competitors might not have. This puts you in a prime seat to reach viewers and forge more personal connections.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; padding-bottom: 16px;\"><b>Drive Sales or Make Announcements<\/b><span style=\"font-weight: 400;\"> \u2013 Do you have a big announcement coming up? A cool new partnership? An upcoming sale? This gives you one more place to let the world know what you\u2019ve got cooking.\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400; padding-bottom: 16px;\"><b>Metrics<\/b><span style=\"font-weight: 400;\"> \u2013 This feature has a fair amount of metrics\u2014views, comments, and likes\u2014therefore it can serve as another place to test out ideas, brand voices, etc. and gage how successfully it\u2019s received.<\/span><\/li>\n<\/ul>\n<h2><strong>Get Going with Your YouTube Stories\u00a0<\/strong><\/h2>\n<p><span style=\"font-weight: 400;\">This exciting new feature provides your brand with a unique opportunity to engage in an exciting new way. So, whether it\u2019s for your own channel, or you\u2019ve partnered with an influencer, it\u2019s essential that you take advantage of this tool to build your YouTube audience and spread your message!\u00a0<\/span><\/p>\n<p><b>Sources:<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Welch, C. The Verge. Stories are Coming to YouTube Next. (2017). <\/span><a href=\"https:\/\/www.theverge.com\/2017\/11\/29\/16716354\/youtube-stories-reels-feature-announced\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/www.theverge.com\/2017\/11\/29\/16716354\/youtube-stories-reels-feature-announced<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Perez, S. Tech Crunch. YouTube rolls out Stories to creators with over 10K subscribers. (2018). <\/span><a href=\"https:\/\/techcrunch.com\/2018\/11\/29\/youtube-rolls-out-stories-to-creators-with-over-10k-subscribers\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/techcrunch.com\/2018\/11\/29\/youtube-rolls-out-stories-to-creators-with-over-10k-subscribers\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">YouTube Help. YouTube Stories for Creators. <\/span><a href=\"https:\/\/support.google.com\/youtube\/answer\/7568166?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/support.google.com\/youtube\/answer\/7568166?hl=en<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Schweizer, V. Mynd. YouTube Stories: How Companies Can Benefit From the New Feature. (2019). <\/span><a href=\"https:\/\/blog.mynd.com\/en\/youtube-stories-for-companies\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">https:\/\/blog.mynd.com\/en\/youtube-stories-for-companies<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Videonitch. <\/span><a href=\"http:\/\/videonitch.com\/2017\/12\/13\/36-mind-blowing-youtube-facts-figures-statistics-2017-re-post\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">http:\/\/videonitch.com\/2017\/12\/13\/36-mind-blowing-youtube-facts-figures-statistics-2017-re-post\/<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recently, YouTube\u2014in a challenge to Instagram and Snapchat\u2014threw its hat in the \u201cStories\u201d ring and released its own version of the social media feature. Although it\u2019s still in Beta, it has some new features that will make it stand apart from the Social Media platforms, all the while providing content creators the ability to engage [&hellip;]<\/p>\n","protected":false},"author":99,"featured_media":4115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,10],"tags":[],"class_list":["post-4114","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Stories: What Are They &amp; How to Use Them | PDM<\/title>\n<meta name=\"description\" content=\"Youtube has adopted the story feature! Read this to learn more about it and how to use Youtube stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marissa Heckman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/\"},\"author\":{\"name\":\"Marissa Heckman\",\"@id\":\"https:\/\/powerdigitalmarketing.com\/#\/schema\/person\/a7447458cbd3d52c8657329cc0c70970\"},\"headline\":\"YouTube Stories: What Are They &#038; How to Use Them\",\"datePublished\":\"2019-12-12T08:00:00+00:00\",\"dateModified\":\"2020-05-22T20:43:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/\"},\"wordCount\":1630,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/powerdigitalmarketing.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/powerdigitalmarketing.com\/wp-content\/uploads\/2020\/05\/PDM_Blog-Img_YouTube-Stories.jpg\",\"articleSection\":[\"All\",\"Social Media\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/\",\"url\":\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/\",\"name\":\"YouTube Stories: What Are They & How to Use Them | PDM\",\"isPartOf\":{\"@id\":\"https:\/\/powerdigitalmarketing.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/powerdigitalmarketing.com\/blog\/youtube-stories-what-are-they-how-to-use-them\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/powerdigitalmarketing.com\/wp-content\/uploads\/2020\/05\/PDM_Blog-Img_YouTube-Stories.jpg\",\"datePublished\":\"2019-12-12T08:00:00+00:00\",\"dateModified\":\"2020-05-22T20:43:44+00:00\",\"description\":\"Youtube has adopted the story feature! 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