{"id":13304,"date":"2023-03-21T16:42:20","date_gmt":"2023-03-21T23:42:20","guid":{"rendered":"https:\/\/powerdigitalmarketing.com\/?p=13304"},"modified":"2023-03-21T16:42:28","modified_gmt":"2023-03-21T23:42:28","slug":"retail-tiktok-110","status":"publish","type":"post","link":"https:\/\/powerdigitalmarketing.com\/blog\/retail-tiktok-110\/","title":{"rendered":"Retail and TikTok: How to lift sales with a robust TikTok strategy"},"content":{"rendered":"

As the latest frontier in the landscape of social commerce, TikTok represents one of the most dynamic venues for building brand awareness and inviting new customers into the fold.1<\/sup> In an era when brand visibility is as important as driving revenue, companies of every size, industry and identity have something to gain from dipping an oar into this social media app\u2019s waters.<\/p>\n

But for retail companies, there\u2019s just one question: When you\u2019re in the business of selling physical goods, how might one leverage digital experiences to add value to both customers\u2019 lives and <\/i>their bottom line? Marketing ROI is hard enough to track as-is\u2014is turning content for \u2018Tok really worth it when driving sales?<\/p>\n

Let\u2019s find out.<\/p>\n

TikTok and shopping: the stats<\/h2>\n

Here\u2019s the rub: In today\u2019s inescapably digital landscape, even traditionally brick-and-mortar companies are inherently hybrid.<\/p>\n

Back in 2017, Harvard Business School reported that 73% of customer journeys sprawl over multiple channels on the road to make a purchase. Moreover, these omnichannel customers stand to gain brands even more conversion opportunities\u2014their study found that people who used four or more channels for a company spent 9% on in-brand purchases.2<\/sup><\/p>\n

So, why should TikTok be one of the forerunning platforms for retail brands? Even a cursory glance at the stats speaks volumes:<\/p>\n