{"id":13177,"date":"2023-02-22T17:43:19","date_gmt":"2023-02-23T01:43:19","guid":{"rendered":"https:\/\/powerdigitalmarketing.com\/?p=13177"},"modified":"2023-10-11T09:33:52","modified_gmt":"2023-10-11T16:33:52","slug":"how-to-develop-a-pr-strategy","status":"publish","type":"post","link":"https:\/\/powerdigitalmarketing.com\/blog\/how-to-develop-a-pr-strategy\/","title":{"rendered":"How to develop a PR strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When most people think \u201cPR,\u201d they probably picture that iconic, power-suited PR professional with a flip phone glued to their ear (think: Samantha Jones from <\/span><i><span style=\"font-weight: 400;\">Sex and the City<\/span><\/i><span style=\"font-weight: 400;\">). The industry\u00a0 has changed considerably since the 90s, and so has the process of creating a public relations strategy that has what it takes to secure attention in the digital era.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, companies are working with a public that generally doesn\u2019t trust \u201cthe media.\u201d<sup style=\"vertical-align: super; font-size: smaller;\">1<\/sup><\/span><span style=\"font-weight: 400;\"> Successful PR strategies must prioritize purpose, transparency, and parity\u2014and rather than shape top-down communications,\u00a0 PR efforts should strive to start <\/span><i><span style=\"font-weight: 400;\">conversations<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">PR success is built gradually, and rarely linearly, with each strategy bespoke to the organization it\u2019s designed for. That said, there are six questions brands must answer to create a PR plan that seeks a two-way relationship with its target audience (as much as it tells a captivating story).<\/span><\/p>\n<p><a href=\"https:\/\/powerdigitalmarketing.com\/services\/pr-agency-san-diego\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-9960 size-full\" src=\"https:\/\/powerdigitalmarketing.com\/wp-content\/uploads\/2017\/06\/PDM_Blog-CTA_PR_Option-01.1@2x.png\" alt=\"Public Relations agency\" width=\"1200\" height=\"400\" srcset=\"https:\/\/powerdigitalmarketing.com\/wp-content\/uploads\/2017\/06\/PDM_Blog-CTA_PR_Option-01.1@2x.png 1200w, https:\/\/powerdigitalmarketing.com\/wp-content\/uploads\/2017\/06\/PDM_Blog-CTA_PR_Option-01.1@2x-300x100.png 300w, https:\/\/powerdigitalmarketing.com\/wp-content\/uploads\/2017\/06\/PDM_Blog-CTA_PR_Option-01.1@2x-768x256.png 768w, https:\/\/powerdigitalmarketing.com\/wp-content\/uploads\/2017\/06\/PDM_Blog-CTA_PR_Option-01.1@2x-150x50.png 150w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">#1 What type of story does our business want to tell?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Businesses that are just beginning to plan a successful PR strategy might begin by considering the following question: Are they striving to <\/span><i><span style=\"font-weight: 400;\">maintain<\/span><\/i><span style=\"font-weight: 400;\"> their current reputation? Or are they seeking to <\/span><i><span style=\"font-weight: 400;\">shape<\/span><\/i><span style=\"font-weight: 400;\"> it?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond these two objectives (which can alternate over time), there are several sub-disciplines of PR that most publicists recognize:<sup style=\"vertical-align: super; font-size: smaller;\">2<\/sup><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finance or investor relations communications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Governmental or NGO communications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Corporate communications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Executive communications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Internal communications.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Media relations (digital or traditional).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Crisis communications.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, every successful PR campaign is a form of storytelling. Each of the above PR categories tends to lend itself to a certain flavor or tenor of story layered alongside that initial PR goal: reputation <\/span><i><span style=\"font-weight: 400;\">maintenance<\/span><\/i><span style=\"font-weight: 400;\"> or reputation <\/span><i><span style=\"font-weight: 400;\">enhancement<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a comparison, take the following examples:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A sneaker brand undergoing a manufacturing scandal<\/b><span style=\"font-weight: 400;\"> \u2013 They\u2019ll likely need a crisis public relations strategy designed to <\/span><i><span style=\"font-weight: 400;\">shape<\/span><\/i><span style=\"font-weight: 400;\">\u2014specifically, recuperate\u2014public trust to stay solvent.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A local college that wants to showcase its value in the local community <\/b><span style=\"font-weight: 400;\">\u2013 Depending on its current reputation, this college may be looking to <\/span><i><span style=\"font-weight: 400;\">maintain<\/span><\/i><span style=\"font-weight: 400;\"> (or enhance) public perception. They might take a cue from Community PR, Corporate PR, or even Internal PR to tell a story about their farm-to-table dining program designed to support local agriculture as well as student health.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">#2 Who needs to hear our story?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once the brand story has been decided, the next step is to define who would benefit from hearing it: their target audience (in PR terms, their <\/span><b>public<\/b><span style=\"font-weight: 400;\">).<sup style=\"vertical-align: super; font-size: smaller;\">2<\/sup><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this endeavor, every good PR strategy benefits from calling on data acquired from their marketing wing. A few of the best ways businesses can determine their target constituents include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">User data about things like location, age group, interests and so on acquired through website audits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer or audience personas that indicate the type(s) of demographics a business was designed to reach and build a relationship with.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Issuing user surveys, which collect self-reported data from voluntary participants.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There are plenty of PR initiatives that may speak to a vast public full of many different audient segments. For example, the CDC might pursue a PR campaign to shore up public faith in credibility in the aftermath of a global health crisis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, the majority of businesses can paint a much more nuanced portrait of who their public is, which might include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their age range.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their interests and hobbies.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their education levels.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their social media habits.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A shared problem they possess.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their spending power.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Defining a brand\u2019s public is equally indispensable for deciding how they\u2019ll relate their story as well as<\/span> <span style=\"font-weight: 400;\">which media outlet heir story is likely to gain positive traction within.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">#3 Why do they need to hear our story?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the publicists\u2019 primary roles is to crystallize why a business\u2019 story deserves its audience\u2019s attention in the first place. Justifying why a brand deserves press is evermore important today, when consumers have a deep desire to support organizations that do more than <\/span><i><span style=\"font-weight: 400;\">voice<\/span><\/i><span style=\"font-weight: 400;\"> their purpose\u2014they act on them.<sup style=\"vertical-align: super; font-size: smaller;\">3<\/sup><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Two examples of brands that have epitomized actualizing their \u201cwhy\u201d include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Patagonia<\/b><span style=\"font-weight: 400;\"> \u2013 One of the top companies leading the environmental charge today, the outdoor apparel brand Patagonia has performed exceptionally in defining and standing by its mission.<sup style=\"vertical-align: super; font-size: smaller;\">4<\/sup><\/span><span style=\"font-weight: 400;\"> Their core values\u2014like high-quality products and low-impact manufacturing\u2014align with a public whose \u201cwhy\u201d is proactive environmental stewardship.<sup style=\"vertical-align: super; font-size: smaller;\">5<\/sup><\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Airbnb<\/b><span style=\"font-weight: 400;\"> \u2013 Airbnb defines its nuts-and-bolts mission as \u201ccreating an end-to-end travel platform\u201d that can help travelers organize every detail of their journey. This nuts-and-bolts goal underpins a more philosophical objective: global citizenship. As such, Airbnb says its mission is \u201cto create a world where anyone can belong anywhere.\u201d<sup style=\"vertical-align: super; font-size: smaller;\">6<\/sup><\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">#4 How does our audience currently perceive our brand?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Measuring success via key metrics is one of the sweet spots where PR and marketing overlap. <\/span><i><span style=\"font-weight: 400;\">Qualitative <\/span><\/i><span style=\"font-weight: 400;\">data (how audiences feel about a business) can be assessed in many ways, whether by conducting <\/span><a href=\"https:\/\/powerdigitalmarketing.com\/blog\/seo-relevance-importance-of-user-intent\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">user intent <\/span><\/a><span style=\"font-weight: 400;\">surveys, performing a\u00a0 <a href=\"https:\/\/powerdigitalmarketing.com\/blog\/social-media-audit-what-are-they-and-why-does-your-business-need-one\" target=\"_blank\" rel=\"noopener\">social media audit<\/a> on comments or even calculating the average watch time for branded content. But where PR is concerned, it\u2019s equally important to seek out <\/span><i><span style=\"font-weight: 400;\">quantitative <\/span><\/i><span style=\"font-weight: 400;\">methods of measuring the scope and nature of brand awareness. Companies can look into:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Branded search volume<\/b><span style=\"font-weight: 400;\">, or how many people were searching specifically for a brand on search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Organic search traffic<\/b><span style=\"font-weight: 400;\">, which assesses traffic acquired from companies\u2019 rankings on SERPs.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid search traffic<\/b><span style=\"font-weight: 400;\">, which assesses traffic garnered through companies\u2019 paid ad campaigns.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Share of voice (SOV)<\/b><span style=\"font-weight: 400;\">, which compares how much of a company\u2019s industry they dominate in comparison to their competitors.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Many newer companies, or those just beginning to build name recognition, have to ask themselves a different question altogether: Does our audience perceive us, <\/span><i><span style=\"font-weight: 400;\">period<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the answer is no, most PR initiatives will be strengthened by championing a marketing plan before, or at least while, the PR strategy is taking off. Marketing is all about <\/span><i><span style=\"font-weight: 400;\">generating<\/span><\/i><span style=\"font-weight: 400;\"> an audience, while PR is a go-to for building and shaping relationships that already exist.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">#5 What are our goals, and what resources do we have to allocate to them?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most companies treat PR as an extension of their marketing budget. The amount of money they siphon into it depends on factors like:<sup style=\"vertical-align: super; font-size: smaller;\">7<\/sup><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What they\u2019re looking to achieve.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much money they have to spend.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many non-monetary resources (like the internal team\u2019s bandwidth) they\u2019ll really be able to allocate toward their goals.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While an enormous, globally-sized streaming service may have a built-in PR wing ready to pounce on any potentially damaging headlines, a boutique supplement company might prefer a strategy that won\u2019t eat into the budget (like team members\u2019 relationships with music journalists).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not all small companies shy away from spending money on PR, however: In the tech sphere, for instance, many startups pay a lot of money for PR firms that can help them attract the attention of investors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When deciding on PR goals and a budget for reaching them, every business should decide:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What types of earned media would our company benefit from most?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What specific outlets can we target (both attainable and aspirational)?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which no-cost (typically social) media channels can we use to drum up a buzz organically?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How will our PR goals and our marketing KPIs work together?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often will we measure our PR performance?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who will be accountable for measuring results?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another best practice for deciding how much money and effort should be behind a PR strategy is to conduct a risk assessment. What, and how much, does a business stand to lose if they <\/span><i><span style=\"font-weight: 400;\">don\u2019t<\/span><\/i><span style=\"font-weight: 400;\"> put a robust PR strategy in place?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">High-risk companies like financial firms or those dealing with public welfare may be inclined to spend more on their PR initiatives and reputational maintenance. And, generally speaking, if there\u2019s a chance of a company encountering a crisis down the line, it\u2019s a good idea to have a crisis communications plan devised that\u2019s ready to activate if the time ever comes.<sup style=\"vertical-align: super; font-size: smaller;\">8<\/sup><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">#6 How will we measure our PR performance?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The final core question involved in creating a digital PR strategy is defining the terms with which a firm will gauge its success. Measuring digital PR performance typically involves revisiting those metrics used to gauge public perception in the first place (question #4).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Any measurement technique will likewise be strengthened by addressing the following key data points:<sup style=\"vertical-align: super; font-size: smaller;\">9<\/sup><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where traffic is coming from.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impressions and views on the <a href=\"https:\/\/powerdigitalmarketing.com\/blog\/what-is-quality-content\" target=\"_blank\" rel=\"noopener\">quality content<\/a>.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales and revenue.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media following.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Partner outlets\u2019 domain authority.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With KPIs and benchmarks fleshed out, all that\u2019s left is determining which team members will be responsible for putting the PR plan in motion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But like any other relationship, those with the public take <\/span><i><span style=\"font-weight: 400;\">work<\/span><\/i><span style=\"font-weight: 400;\">: an ongoing commitment to building trust and mutual benefit. Sometimes, all it takes is an in-house PR team\u2014other times, it takes a village to ensure a good PR strategy is on track for sustained brand growth.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Power up your PR strategy with Power Digital<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a global digital landscape, there\u2019s no \u201cpause\u201d button on the public conversation. For brands, that\u2019s both a blessing and a curse: infinite opportunities to enter the public sphere mean it takes considerable effort to earn and maintain public trust.<\/span><\/p>\n<p>If your business is looking for successful <a href=\"https:\/\/powerdigitalmarketing.com\/services\/\" target=\"_blank\" rel=\"noopener\">marketing services<\/a> for a PR strategy that\u2019s authentic and adaptable in the current climate, we want to work with you. To partner with an experienced, data-backed PR team that\u2019ll work in lockstep with your custom growth marketing plan, schedule a consultation with Power Digital today.<\/p>\n<p>&nbsp;<\/p>\n<p><b>Sources:\u00a0<\/b><\/p>\n<ol>\n<li><span style=\"font-weight: 400;\">Knight Foundation. <\/span><i><span style=\"font-weight: 400;\">American views: Trust, media and democracy. <\/span><\/i><a href=\"https:\/\/knightfoundation.org\/reports\/american-views-trust-media-and-democracy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/knightfoundation.org\/reports\/american-views-trust-media-and-democracy\/<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Public Relations Society of America. <\/span><i><span style=\"font-weight: 400;\">About Public Relations<\/span><\/i><span style=\"font-weight: 400;\">. <a href=\"https:\/\/www.prsa.org\/about\/all-about-pr\" target=\"_blank\" rel=\"noopener\">https:\/\/www.prsa.org\/about\/all-about-pr<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Forbes. <\/span><i><span style=\"font-weight: 400;\">The Role of Public Relations in 2022<\/span><\/i><span style=\"font-weight: 400;\">. <a href=\"https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/12\/29\/the-role-of-public-relations-in-2022\/?sh=555b71a83e32\" target=\"_blank\" rel=\"noopener\">https:\/\/www.forbes.com\/sites\/forbesagencycouncil\/2021\/12\/29\/the-role-of-public-relations-in-2022\/?sh=555b71a83e32<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Forbes. <\/span><i><span style=\"font-weight: 400;\">Patagonia\u2019s Focus On Its Brand Purpose Is Great For Business. <\/span><\/i><a href=\"https:\/\/www.forbes.com\/sites\/veronikasonsev\/2019\/11\/27\/patagonias-focus-on-its-brand-purpose-is-great-for-business\/?sh=acb266254cb8\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.forbes.com\/sites\/veronikasonsev\/2019\/11\/27\/patagonias-focus-on-its-brand-purpose-is-great-for-business\/?sh=acb266254cb8<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Patagonia. <\/span><i><span style=\"font-weight: 400;\">Core values<\/span><\/i><span style=\"font-weight: 400;\">. <a href=\"https:\/\/www.patagonia.com\/core-values\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.patagonia.com\/core-values\/<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Airbnb. <\/span><i><span style=\"font-weight: 400;\">Airbnb 2019 Business Update<\/span><\/i><span style=\"font-weight: 400;\">. <a href=\"https:\/\/news.airbnb.com\/airbnb-2019-business-update\/\" target=\"_blank\" rel=\"noopener\">https:\/\/news.airbnb.com\/airbnb-2019-business-update\/<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Investment News. <\/span><i><span style=\"font-weight: 400;\">Are PR firms worth the cost? <\/span><\/i><span style=\"font-weight: 400;\">\u00a0<a href=\"https:\/\/www.investmentnews.com\/are-pr-firms-worth-the-cost-64100\" target=\"_blank\" rel=\"noopener\">https:\/\/www.investmentnews.com\/are-pr-firms-worth-the-cost-64100<\/a><\/span><\/li>\n<li><span style=\"font-weight: 400;\">Forbes. <\/span><i><span style=\"font-weight: 400;\">Should You Budget For PR Services? <\/span><\/i><a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2020\/01\/07\/should-you-budget-for-pr-services\/?sh=465e38d62fd4\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2020\/01\/07\/should-you-budget-for-pr-services\/?sh=465e38d62fd4<\/span><\/a><\/li>\n<li><span style=\"font-weight: 400;\">Forbes. <\/span><i><span style=\"font-weight: 400;\">14 Key Metrics For Measuring A PR Campaign\u2019s Effectiveness. <\/span><\/i><a href=\"https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/09\/14\/14-key-metrics-for-measuring-a-pr-campaigns-effectiveness\/?sh=2a3dee583b5a\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">https:\/\/www.forbes.com\/sites\/forbescommunicationscouncil\/2021\/09\/14\/14-key-metrics-for-measuring-a-pr-campaigns-effectiveness\/?sh=2a3dee583b5a<\/span><\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>When most people think \u201cPR,\u201d they probably picture that iconic, power-suited PR professional with a flip phone glued to their ear (think: Samantha Jones from Sex and the City). The industry\u00a0 has changed considerably since the 90s, and so has the process of creating a public relations strategy that has what it takes to secure [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[9,22],"tags":[],"class_list":["post-13177","post","type-post","status-publish","format-standard","hentry","category-all","category-pr-outreach"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Develop a PR Strategy | POWER DIGITAL<\/title>\n<meta name=\"description\" content=\"Need help building a successful PR strategy? 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