The 7 Biggest SEO Trends for the Year 2022<\/strong><\/h2>\nThe search engine optimization (SEO) world is always changing, and 2022 is already shaping up to be an exciting year for the industry. 2021 saw numerous large <\/span>Google algorithm updates<\/span><\/a>, including the <\/span>Core Web Vitals <\/span><\/a>Update and the Page Experience Update, and there are more coming up in 2022.\u00a0<\/span><\/p>\nUnderstanding <\/span>SEO trends<\/span> is vital to <\/span>digital marketing<\/span>. <\/span>The search engine optimization trends of 2022 focus on accessibility, mobile-friendliness, machine learning, and overall great experiences on Google Search.<\/span><\/p>\nSEO Trends of 2022<\/b><\/h2>\n
Follow along for 7 <\/span>SEO tips<\/span> and trends for 2022:<\/span><\/p>\n1. Site usability metrics will matter more<\/b><\/h3>\n
Google is prioritizing site performance that creates the best user experience, evidenced by their 2021 Page Experience update. They’ve shown they’re not afraid to penalize sites that don’t meet <\/span>the <\/span>certain speed and UI\/UX metrics (Core Web Vitals), or those with poor accessibility.<\/span><\/p>\nOne way or another, almost everything having to do with <\/span>on-page search engine optimization<\/span><\/a> involves <\/span>UX and UI.<\/span><\/a> You can have the best content in the world, but if users can\u2019t ingest it because of a poor web experience, it just doesn\u2019t matter.\u00a0<\/span><\/p>\nWhat site capabilities should you prioritize for SEO in 2022<\/span> for a better <\/span>user experience<\/span>?<\/span><\/p>\n\n- \n
\n- Site Speed<\/b>: If your site takes <\/span>longer than 5 seconds to load<\/span><\/a>, you can lose 40% of your traffic. Site speed is an important part of any good web experience, and the right UI design elements and technical SEO can keep it quick.\u00a0<\/span><\/li>\n
- Accessibility:<\/b> The WCAG<\/span><\/a> (Web Content Accessibility Guideline) is an internationally recognized set of guidelines for digital accessibility that are managed by the W3C, the international web standards group. Broken down into perceivability, operability, understandability, and robustness, your site organization and usage must be accessible to all users.<\/span><\/li>\n
- Mobile readiness: <\/b>The majority of users access Google search from a mobile device. As a result, Google now uses<\/span> mobile-first indexing<\/span><\/a> when indexing and ranking a page. This means it\u2019s essential to check your site loads correctly on mobile and is easy for mobile users to read and navigate. Mobile friendliness is part of many of these 2022 SEO trends.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n
- Interstitial Experience<\/b><\/a>: <\/b>Interstitials (like pop-ups, ads, etc.) must not reduce the accessibility of the page or appear in an intrusive manner. Especially when using mobile devices. I\u2019ve seen these popups be increasingly penalized by Google..\u00a0<\/span><\/li>\n<\/ul>\n
2. Content generation with AI machine learning algorithms<\/b><\/h3>\n
Artificial intelligence is changing the landscape of almost every industry, and SEO is no different. With machine learning, AI technologies can intake huge quantities of data at higher speeds than possible for humans, analyze the information, and then use it to automate a variety of marketing tasks. From chatbots to data analysis to content generation, using <\/span>AI (like GPT-3) in marketing<\/span><\/a> will be one top SEO strategies in 2022 and beyond.\u00a0<\/span><\/p>\nContent generators<\/span><\/a> like GrowthBar and <\/span>Copy AI<\/span><\/a> took off in 2021. Both tools are built atop OpenAI\u2019s GPT-3, which is a natural language model that creates human-like written content based on inputs and algorithms\u2014in the form of a blog post, article title, short description, social media caption, or more.\u00a0\u00a0<\/span><\/p>\nHelping save time and money, as well as beating writer\u2019s block and providing fresh ideas, AI-supported content generators are changing the SEO game.\u00a0<\/span><\/p>\nThese tools will be a huge boon to digital marketers everywhere. Data-driven software tools specializing in content generation and SEO will continue to increase in popularity in 2022.<\/span><\/p>\n
Understanding <\/span>SEO trends<\/span> is vital to <\/span>digital marketing<\/span>. <\/span>The search engine optimization trends of 2022 focus on accessibility, mobile-friendliness, machine learning, and overall great experiences on Google Search.<\/span><\/p>\n Follow along for 7 <\/span>SEO tips<\/span> and trends for 2022:<\/span><\/p>\n Google is prioritizing site performance that creates the best user experience, evidenced by their 2021 Page Experience update. They’ve shown they’re not afraid to penalize sites that don’t meet <\/span>the <\/span>certain speed and UI\/UX metrics (Core Web Vitals), or those with poor accessibility.<\/span><\/p>\n One way or another, almost everything having to do with <\/span>on-page search engine optimization<\/span><\/a> involves <\/span>UX and UI.<\/span><\/a> You can have the best content in the world, but if users can\u2019t ingest it because of a poor web experience, it just doesn\u2019t matter.\u00a0<\/span><\/p>\n What site capabilities should you prioritize for SEO in 2022<\/span> for a better <\/span>user experience<\/span>?<\/span><\/p>\n Artificial intelligence is changing the landscape of almost every industry, and SEO is no different. With machine learning, AI technologies can intake huge quantities of data at higher speeds than possible for humans, analyze the information, and then use it to automate a variety of marketing tasks. From chatbots to data analysis to content generation, using <\/span>AI (like GPT-3) in marketing<\/span><\/a> will be one top SEO strategies in 2022 and beyond.\u00a0<\/span><\/p>\n Content generators<\/span><\/a> like GrowthBar and <\/span>Copy AI<\/span><\/a> took off in 2021. Both tools are built atop OpenAI\u2019s GPT-3, which is a natural language model that creates human-like written content based on inputs and algorithms\u2014in the form of a blog post, article title, short description, social media caption, or more.\u00a0\u00a0<\/span><\/p>\n Helping save time and money, as well as beating writer\u2019s block and providing fresh ideas, AI-supported content generators are changing the SEO game.\u00a0<\/span><\/p>\n These tools will be a huge boon to digital marketers everywhere. Data-driven software tools specializing in content generation and SEO will continue to increase in popularity in 2022.<\/span><\/p>\nSEO Trends of 2022<\/b><\/h2>\n
1. Site usability metrics will matter more<\/b><\/h3>\n
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2. Content generation with AI machine learning algorithms<\/b><\/h3>\n
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