Creative is the New Targeting
Introducing Creative Affinity – ideate and optimize Meta ad creative with the confidence you need to reach the right (most profitable) audiences and drive the highest incremental return.
“Power Digital continues to be a leader in the performance agency ecosystem.”
“Power Digital is the most advanced Performance Marketing firm in the U.S.”
"They constantly bring a strategic lens to our programming that improves our ability to impact the business."
''We have grown exponentially with Power Digital as our partner."
“Understanding how creative impacts customer lifetime value is a game changer. It can – and will – produce an incredible amount of incremental lift for our clients.”
Meet Creative Affinity
With ecommerce data, Meta platform analytics, and intelligence insights all combined into one ecosystem – marketers can quickly identify what creative(s) are driving profitable growth and optimize, fast.
Tailor Creative to the Right Audience(s)
With customer insights and cohorts in your toolbox – guide your creative strategy with real-time, data-backed analytics connecting Meta ad creative data to overall LTV.
Optimize & Validate Creative Investments
Compare ad creative side-by-side, validate creator investments before spending dollars, and test brand messaging – all in a safe environment.
Ideate with Vertical Trends
Compare ad creative across an industry – providing new data and inspiration for your next (profit driving) campaign.
Expand with Confidence
Max out your TAM? Exploring or testing ways to get more out of your current customers or create new customers? Gain automatic insights that drive strategy for your brand’s expansion efforts.
Trusted by some of the biggest (& most innovative) brands today
“Creative is the single best lever for improving advertising effectiveness. It has greater impact than targeting, channel or any other lever typically associated with media buying and strategy. But it’s always been difficult (or even impossible) to tie creative to the individual, long-term impact that a conversion generates for the business. The ability for us to connect not just the immediate transactional value of a given creative, but also the lifetime value (LTV) of the customer it brought in, has a huge positive impact on calculating what an effective investment level is, where to optimize, and where to focus. Just because an ad has a high ROAS doesn’t mean that it drives high-value customers, and indeed we’re seeing a trend across many of our clients that have hooked into Creative Affinity in which a higher LTV doesn’t correlate with a higher ROAS.”
Massively scale your business while maintaining profitability
The market is changing. Growth at all costs isn’t sustainable nor responsible. Instead, we help brands build out a strategic roadmap that yields revenue without sacrificing margins.
